New design, packaging and products for luxury organic seaweed- based skincare brand
Luxury organic seaweed skincare brand, VOYA, announce the introduction of a whole new look and feel to its body range, modified to cater for evolving demands with in the international spa markets, where VOYA has become a leading organic skincare influence.
This award-winning business has improved its entire body range with a new design, packaging, new products and some formulation amendments; designed to enhance the overall quality and results achieved from every product. VOYA has initiated this exciting brand development to push it firmly forward in a journey that has led it to compete with the world’s leading luxury beauty and spa brands.
Launched in 2007, VOYA has expanded strategically and rapidly into the top exclusive luxury hotels in the world. The new packaging reflects this premium positioning whilst still conveying the brand’s journey and heritage.
The new biodegradable packaging is made from the same hand-harvested dried seaweed that is used within the skincare products, combined with vegetable ink dyes. This certified organic seaweed is found on the Atlantic coast, one of the most unpolluted waters in the world; which functions to maximise nutritional. Through partnerships with the World Land Trust and Electric Ireland, VOYA carefully considers its carbon footprint, with all new packaging being recyclable or biodegradable.
The redesign has enabled VOYA to introduce new organically certified ingredients and fresh fragrances from essential oils to existing products and has also opened up the opportunity to launch new products, including the world’s first organic seaweed oil, Angelicus Serratus. This luxury seaweed oil has already received significant interest and exemplifies the improved quality of VOYA’s product development.
Summer 2015 will see VOYA rolling out the second phase of the VOYA Evolution, launching facial ranges for specific skin types, starting with a new oily range.
Founder Mark Walton comments on the brand evolution, ‘The new packaging has been designed to reflect a luxurious, high end product without compromising VOYA’s ethos of sustainability and protection of the environment.’