VOYA Shortlisted for Prestigious ‘Luxury Packaging Awards 2015’
It has been announced that VOYA’s new brand packaging, launched towards the end of 2014, has been shortlisted in the 2015 Luxury Packaging Awards.
The winners will be announced at an awards ceremony, to be held on the 16th September at the respected Grosvenor House Hotel, Park Lane. Partnering with Favini, the worldwide leader in design and production of textures, VOYA’s new range of packaging reflects the natural and organic feel behind the seaweed brand. Speaking about the VOYA re-branding.
Mark Walton comments, “VOYA chose to work with Favini as we were aware of the innovative use of novel materials, we wanted to reduce our environmental footprint, whilst still producing luxury packaging. We approached them to make a custom board, using by-product seaweed from the manufacturing of our luxury organic cosmetics and fsc paper.
This combination creates the highest quality of environmentally friendly paper available. Any emissions generated during the manufacturing process of this paper and all of our manufacturing operations are neutralized, thanks to carbon credits VOYA acquired to finance activities that can absorb CO2 in the atmosphere.
VOYA prides itself on achieving certified organic standards; its commitment to the environment and a sustainability orientated ethos from shore to shelf. The design and quality of this packaging illustrates VOYA’s green commitment and premium positioning.’’ At the end of 2014, VOYA launched their initial stage of their entire brand evolution. This has seen a complete redesign of the packaging of VOYA’s luxury body products and has been designed to reflect a luxurious and high end product without compromising VOYA’s strong ethos of using sustainable materials. The redesign has enabled VOYA to introduce new ingredients and new products. In Autumn 2015, VOYA launch the next stage of their brand evolution, an oily skincare facial line, once again including new packaging and products aimed at the premium customer.
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