Organic verses Certified Organic – Is there a difference?29/08/2014
Here at VOYA HQ we’re getting excited about Organic September and Organic Beauty Week (8th – 14th September) highlighting the need for products, including cosmetics, to be certified organic!
We’re really pleased with the level of media interest so far. Vogue Online and The Daily Mail have already written articles highlighting the differences between products that are certified organic, like VOYA, to those that carry no certification at all.
What it means to be Certified Organic
First, let’s distinguish what it really means to be certified organic in the beauty industry.
Unlike food, currently there is no legal requirement for companies to be certified to produce and sell organic and natural cosmetics. Companies can make claims about the cosmetics they sell without having them verified by an impartial third party.
By choosing to be certified organic we give our customers peace of mind that the claims we make have been independently checked. By using the Organic Soil Association logo on packaging and other literature we show the public that we are serious about making a difference, through independent assurance to underpin our values and the integrity of the market. The Soil Association is taking the lead in addressing consumer concerns by offering verified supply chains and confidence in the efficacy of the formulations.
How to get involved in OBW
If you run a beauty salon, day spa or work in a hotel supplying organic produce here are some ideas or how you can get involved.
1. Get in contact with a local farmer, organic preferably, to utilise the seaweed from the spa on the farm as a fertiliser, in turn for September, they would provide the spa with vegetables/fruit which they can offer to clients as an organic smoothie/shot after treatments.
2. Offer an organic smoothie shot to each client during the month of September
3. Post tips to Facebook on ways to follow a more organic lifestyle
4. Linking with the hotel and offering an organic spa menu after treatments
5. Design an Organic Spa Treatment Package
6. Give clients information on the benefits of organic skincare
7. Organise an organic tea party and talk
8. Offer complimentary skincare consultations and organic skincare advice
9. Offer organic lifestyle suggestions
10. Re-booking vouchers for September and October
11. Share our helpful tips and facts from our Facebook, Twitter and Instagram pages
12. Join the conversation on your social media pages by using the hashtag #VoyaOrganicBeauty
Purchase Organic, Support Organic
When you buy from certified organic sources you have the reassurance that your money is reinvested into the supply chain and is making a difference to organic producers.
The certification fee is also put back into setting standards which continues to make improvements so that organic cosmetics can be more effective and safer for consumers to use. By choosing the Soil Association (who are a not-for-profit business) to be our certifier, surplus income is reinvested in the Soil Association charity. This means that by carrying the Soil Association logo on products we are actively supporting all the work the Soil Association carries out.
Tell us what you are doing to support Organic September and OBW in the comments section below or on Twitter @VOYA beauty and Facebook/VOYA Organic beauty from the sea.. Use the #VoyaOrganicBeauty hashtag to join the conversation.