March 23, 2018

VOYA MAN: WHAT'S THE STORY?

Voya Men's Range

Does your Husband, Fiancé or Boyfriend "borrow" your skincare products on a regular basis? If the answer is yes, we think it's about time he educated himself as to why he should have his own bespoke routine. Why? Because men's skin differs significantly from that of women. Below, we outline the numerous differences and take you through VOYA's newly launched, certified organic men's range.

What makes his skin different to hers?

Skin Thickness

A man's skin is approximately 25% thicker than that of women. Male hormones, such as Androgens (i.e., testosterone) account for this difference. While the thickness of a women's skin is said to decline significantly after menopause, men's skin thickness remains constant and tends to reduce at a more gradual pace as they age. It really is a man's world, right?

Collagen Density

Studies suggest that regardless of age, men have a higher collagen density than women. Perhaps this answers the age-old question as to why some men tend to look better as they age? However, because men historically don't tend to look after their skin as well as their female counterparts, most don't reap the benefits of their good skin genes.

Texture

There are many superficial signs that a man's skin differs from a women. The ability to grow a beard being the most obvious. In addition, men's skin tends to be rougher and oilier as it produces more sebum than a woman. Sebum production in males increases drastically after puberty and can account for why hormonal acne can affect them much more significantly in their teenage years than women. Puberty also stimulates also increases their sweat secretions and as men's sweat contains more lactic acid it lowers their PH level in comparison to women.

Difference between men and women's skin

VOYA Men's Range

Launching a Men's range is seen as a natural progression for VOYA. Managing Director Mark Walton has stated "Men are paying more attention to their skin, and we're conscious of that demand. Seaweed has an anti-inflammatory function, which means the products reduce sensitivity, irritation and razor burn and help reduce acne".

Our Men's range includes a three-step regime designed by men, for men and has been developed to give men a simple but effective skincare routine that will ensure that they have the healthiest skin possible. Our performance-based products, which include a Facial Wash, Cooling Shave Gel and a Rejuvenating Moisturiser help to fight the signs of ageing, reduce enlarged pores, calm inflammation, and soothe dehydrated skin. While the anti-ageing and hydrating properties of the wild Irish seaweed are combined with active Sea Heather to soothe the skin, and also acts as a protecting layer against the weather and environmental elements.

VOYA have used two scientifically proven 100% natural active ingredients within the Men’s Range:

Speci’MenTM™ - derived from the Baobab tree, is specifically developed for men’s skincare. It helps to prevent the breakdown of Versican, thus slowing the aging process, leaving the skin visibly refreshed, toned, and reducing the signs of fatigue.

DEFENSIL®-PLUS - is a complex of Blackcurrant Seed Oil and Balloon Vine extract described as a natural first aid for inflamed skin by dermatologists. Perfect for soothing and repairing the skins natural functional barrier, it has a soothing effect on the skin helping to reduce and prevent razor burn.

Discover what the Industry experts are saying

"One for the boys!

VOYA has launched a capsule collection of products that brings its organic, seaweed-based concept to a male audience. VOYA Man is a three-step range of targeted products that acts against wrinkles, enlarged pores, inflammation, and dehydrated skin. The anti-aging and hydrating properties of wild Irish seaweed combine with active sea heather to soothe and protect skin against the environment as well as razor burn.

The line is said to include two scientifically proven active ingredients; Speci’MenTM™, derived from the baobab tree, which slows skin ageing whilst reducing the skins of fatigue; and DEFENSIL®-PLUS, a complex of blackcurrant seed oil and balloon vine extract to soothe and repair." - European Spa

"The environmentally friendly Irish based brand extends their facial range to target men’s skincare concerns. VOYA has a three-step regime including face wash, moisturiser and shave gel designed by men for men. These performance-based products act against wrinkles, enlarged pores, inflammation and dehydrated skin." - RTE Guide

Reports that stockists for the new range have already been secured in the USA, New Zealand, UAE, Norway, Sweden, United Kingdom, Portugal, and Ireland. VOYA founder Mark Walton states "It was a natural progression for us. Men are paying more attention to their skin, and we're conscious of that demand. Seaweed has an anti-inflammatory function, which means the products reduce sensitivity, irritation and razor burn and help reduce acne". - The Sunday Business Post

"Irish favourite VOYA recently launched a new men's range. Organic and scientifically proven, the range includes DEFENSIL®-PLUS, a complex of blackcurrant seed oil and Balloon Vine extract, described as a natural first aid for inflamed skin by dermatologists. We're in." - Irish Tatler

"Voya is a brand I know and love. This company is the real deal offering organic, seaweed-based products and spa treatments formulated with great botanical ingredients and aromatherapy oils to achieve impressive skincare and wellbeing results."

"Voya Man is a three-step regime designed by men for men. These facial products are performance based, acting against wrinkles, enlarged pores, inflammation, and dehydrated skin. Targeting men’s concerns for healthy, hydrated, and irritant-free skin these formulations are proven to have visible effects. I’ve given them a test run (way before they hit the shelves). The products work and work really well. They do exactly what they promise, cleansing and moisturising." - The Spa Man